David Jordan - Sun Goes Down
It is safe to say that Jordan's apparent popularity is a direct result of his positioning of himself as smack bang on the white lines in the middle of the road.
Lauded by critics over his apparent talent, David Jordan's latest release, ahead of his debut album, smacks of pop pleasantries and inoffensive content. The question is, should we applaud someone for breaking through without the assistance of a reality TV contest, as one critic suggested?
The answer is in the interpretation, therefore for the sake of objective criticism, this point must be deemed mute. It is safe to say, however, that Jordan's apparent popularity is a direct result of his positioning of himself as smack bang on the white lines in the middle of the road. 'Sun Goes Down' nearly introduces the term 'medieval pop' into common consciousness, though falls somewhat short of the mark of inspirational when compared with other Brit soul singer/songwriters, such as Jamie Liddell, and comes across as somewhat flat and - for want of a better word - dull.
This is not to say that the single is without merit. A bassy groove swings the track from searing verse to big-league chorus, in a combination of sounds that makes it particularly difficult to pin point who, or what, the track is aimed at. At times it almost verges on darkness, with the listener being encouraged to focus on the heavier sections of the rhythms, although this is achieved for a matter of seconds before we are brought back to the zone of safety.
The b-side, 'Finest Of Ways', is a similar chorus-led affair, which does not venture as close to the realms of pop experimentation as its forerunner. It will undoubtedly serve to reinforce, rather than widen, the appeal of Jordan's 'too nice to be cool' rhetoric.
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