Taylor Swift forces Apple to rethink its music service
Eddy Cue says artists will be paid throughout their time on Apple Music – irrespective of the trial periodRead more on Taylor Swift Listen to Taylor Swift on Spotify
Over the weekend, Taylor Swift announced that she wouldn't allow Apple to stream 1989 and the rest of her back catalogue over their three-months-free introductory offer. The news spread quickly, causing Apple Music's Eddy Cue to rethink and change the service's policy. Now the Cupertino brand will pay its artists during that initial trial period and they're going to do it at the higher royalty rate.
Eddy told Hollywood Reporter: "We've been hearing a lot of concern from indie artists about not getting paid during the three-month trial period, which was never our intent. We never looked at it as not paying them.
"We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time. But when I woke up this morning and saw what Taylor had written, it really solidified that we needed to make a change. And so that's why we decided we will now pay artists during the trial period and we'll also keep the royalty rate at the higher rate."
Eddy added: "I wanted her to hear directly with from us. We've had a long relationship with Taylor.
"She was thrilled and very thankful. You can tell by the letter she wrote that she's a great admirer of Apple and we've done a lot of great work together. So she was really excited to see how quickly we responded and thrilled that we did."
So it looks like Apple will have exclusivity on Taylor's music, which will probably cause a few tears from the folks over at Spotify.