Jessie J says no to The X Factor and its ‘gimmicks’

The Voice UK coach and 'Domino' singer says she is happy on the BBC reality show and rejects X Factor 'gimmicks.

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Posted 1st April 2012 in News, Jessie J | By Clickmusic News Desk
Jessie J says no to The X Factor and its ‘gimmicks’

Jessie J has rejected Simon Cowell's reported offer to bring her to The X Factor in 2012.

Since BBC One won The Voice UK, it has found itself locked in a war of words with ITV about the clash against Britain's Got Talent. Simon Cowell had reportedly offered Jessie J a place on this year's X Factor judging panel to poach the star from the BBC as he did with Alesha Dixon.

Speaking to Sunday Mirror, Jessie J said: "It’s very nice of Simon to say nice things about me. But The Voice is the show I want to work on and I’m not going anywhere.

"It’s the show that represents everything I am about. I’ve always supported X Factor and BGT. I’ve been on both and performed. But I love being part of The Voice... I ­genuinely want these people to come out of this show at the end and know that they’re equipped to tackle the music industry.

"It’s bloody hard and we don’t want them to just have 12 months of a career. This is about getting them on the ladder for the long run. The Voice isn’t about gimmicks. X Factor rely on that and that’s their thing, but it’s not our thing."

Jessie J says that The X Factor is a different experience to The Voice, adding that she wouldn't be able to cope with the rapid exposure that the show gives to young singers:

"I don’t think it’s easy to audition for X Factor at all," she says. "It’s a big machine and it’s overnight change. I don’t think I would have coped.

"I’m glad I did the hustle and bustle of seven years in the business and worked my arse off to try to survive."

The Voice recently added a whopping 600,000 viewers to its audience this week and beat Britain's Got Talent for a second time in their 20-minute clash.