Pet Shop Boys release their latest remix album 'Disco 4', and have released a ground-breaking video to accompany the LP.
The song 'Integral' deals with ID cards and the erosion of our civil liberties by the government. Now, Rumpus Room have conceived a video to match, incorporating surveillance type footage and new technology. Embedded video are single frames of QR Code - Quick Response, a new bar code technology that is readable by the camera in your mobile phone. Pause the video on the QR Code 'frame', take a 'snapshot' with your mobile and the camera 'reads' the QR Code.
Once your mobile has 'read' the QR Codes in the video your mobile will have a link to various sites chosen by Pet Shop Boys that are highlighting campaigns for freedom and civil liberty.
Try it out below!
WMP: Broadband | Dial-Up
Real: Broadband | Dial-Up
Pet Shop Boys Official Site
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